According to FutureWise Market Research, the global white cement market size expansion is steered by rapid growth, especially in the Asia Pacific civil industry. This is similar to portland cement barring its white colour. The raw materials used for preparing white cement contains iron oxide and manganese oxide in low amounts, which gets the product its white colour. While manufacturing white cement, it is necessary to provide special attention to kiln fuels like coal to prevent contamination that would lead to the loss of its whiteness. The product is mostly used for aesthetic civil projects and decorative works. Furthermore, they are used in pigment conjunction to create bright coloured concrete and mortar. Properties such as high strength, superior performance and colour consistency will be some of the important factors responsible for the global white cement market growth over the forecast period. However, the white cement market growth may be impeded by soaring white cement costs when compared to its regular counterparts. This can be credited to the high costs of energy required during the manufacturing of the product. Utilisation of substitutes like plastic materials for construction activities may further restrain the global white cement market growth over the forecast period. Asia Pacific region showcases growth potential The global white cement market will be proliferated by the progressive steps undertaken in the construction industry, particularly in emerging nations. Nations like India, Indonesia, China, Thailand, Brazil, etc. are witnessing rapid growths in the civil sector in their respective countries. Increase in income levels and employment, population rise, rapid urbanisation, and economic development have stimulated the demand for housing in these developing nations. This has resulted in the augmentation of their corresponding construction industry sectors over the last 10 years, thus aiding the global white cement market growth. The commercial segment is projected to proliferate with the fastest white cement market growth rate over the forecast period. White cement that is used for constriction commercial infrastructure assists builders in saving energy and offers heat resistance, thus helping the market growth due to a rising demand from European nations, and it is predicted to increase in the next 10 years due to the initiation of many commercial infrastructure projects like construction of the Tesla Gigafactory in Sweden, which is worth US$4.2 billion. Among the types of white cement, the white portland cement led the market in 2017, due to an increase in white portland cement usage coupled with white aggregates in order to produce white concrete for decorative work and construction projects. Additionally, white portland cement blends with unnatural pigments to produce mortars and concretes that are brightly coloured. /World Cement